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"First they ignore you, then they ridicule you, then they fight you, then you win." Mahatma Gandhi (1869-1948)

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Campaign for Merit in Business – the causal link between increasing female representation on boards, and financial performance DECLINE

Campaign for Merit in Business – C4MB – is run by the people who run J4MB, and is led by Mike Buchanan. Established in early 2012, it’s engaged with parliamentary inquiries, and the video of Mike giving evidence to a House of Commons inquiry – ‘Women in the Workplace’ – is here. C4MB has had exposure on national television and radio programmes, and Mike was interviewed on Daily Politics – video here. C4MB has been successful in halting the formerly popular narrative – employed by politicians in particular, including David Cameron and Vince Cable – which maintained that companies would become more profitable if they increased the proportion of women on their boards.

There’s considerable evidence – from longitudinal studies – which shows that when female representation on corporate boards is increased – for example through gender quotas, or the threat of them – corporate financial performance declines. This is believed to be primarily an inexperience effect, rather than a gender effect. C4MB’s short briefing paper on the matter has the full Abstracts of five longitudinal studies, and links to them.

The government continues to threaten legislated gender quotas if FTSE100 companies haven’t ‘voluntarily’ achieved 25% female representation on their boards by 2015. The FTSE100 is on track to reach the target, almost invariably through appointing poorly-qualified women as non-executive directors, the tactic which did so much damage to Norwegian companies. It’s known from public statements by politicians that the 25% target is ‘only a major milestone on a longer journey’ and smaller companies will in time be required to appoint more female directors. In the spring of 2014 it was revealed that the FTSE350 is next in the ‘firing line’, and that the longer-term goal is gender-balanced boards, regardless of the shortage of suitably qualified women.

C4MB believes merit should be the sole basis for recruitment and promotion in the workplace, in stark contrast  to initiatives which seek ‘improved’ gender diversity in senior executive positions, including in boardrooms, regardless of individual women’s merit compared with their male peers, and regardless of impact on corporate financial performance. Those initiatives are an assault on meritocracy, they’re inspired and sustained by radical feminism – which has its roots in Marxism – yet they’re driven and largely financed by a Conservative government.

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  • ManWomanMyth: Feminism is the pursuit of female supremacy
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Recent Posts

  • A Candid Home Truth About Male Victims From UK Minister
  • Lunch with a legend – Rowland Adelagun (ManWomanMyth)
  • Budapest – International Conference on Men’s Issues (2024)
  • J4MB website back online
  • Sadiq Khan launches programme to help women achieve top positions
  • William Collins: The Destructivists
  • An invitation to comment on our new Facebook page
  • Why you should eat at Hungry Horse pubs when you can
  • Young woman to Mike Buchanan, on killing unborn children: “You’re a man Mike, until you grow a uterus your opinion doesn’t matter.”
  • Posts will be published on the Children & Family Party website only, with immediate effect

RSS Campaign for Merit in Business

  • Helen Rumbelow: Single-sex experiments have had their day
  • Male FTSE350 company directors to start self-identifying as women to meet government gender quota targets
  • Sheepdogs condemn glass ceiling in the workplace
  • Women on Boards – censorship of comments by “The Times”
  • Dame Helena Morrissey is a LIAR
  • Our public challenge of 38 people at “The Pipeline”
  • Adrienne Liebenberg, businesswoman who sued DS Smith, FTSE 100 company, after she was sacked from £200K-a-year job ‘because she did not want to talk about football and go out drinking with ‘the lads”, LOSES sexism claim
  • Entertainment Daily: Viewers appalled by opinions of “sexist caveman” (Mike Buchanan) who BLAMES women for not having equal pay with men (Karren Brady interview)
  • Josie Cox, a contributor to Forbes, is a blithering idiot
  • International Men’s Day: Stephen Frost, CEO and Founder of Frost Included, is a mangina and a blithering idiot (but I repeat myself)

RSS William Collins

  • GP Meltdown? What Few Will Say.
  • The Bostonians
  • Ratification of the Istanbul Convention
  • The Currencies of Moral Usurpation
  • Male Victims of Domestic Abuse: Action, Please
  • The Destructivists (new book)
  • #BAMS4NI
  • Sex Differences in Speech Acquisition
  • Gavin Newlands (SNP) Doesn’t Know What Day It Is
  • Domestic Abuse Offenders by Sex/Gender

RSS Professor Janice Fiamengo (at Studio Brule)

  • The Eye Of Pfizer - Coffee with Steve 211021
  • Big Tech Is Enslaving You - Coffee with Steve 211019
  • Freedom Vs Tyranny – Coffee with Steve 211007
  • We Are Back! Coffee with Steve and Janice Oct 1, 2021
  • Get Vaccinated, It's For Your Own Safety
  • Imagine No Pandemic
  • The Unvaccinated are to Blame - Coffee with Steve excerpts 210722
  • The Unvaccinated are to Blame
  • The Global m-RNA Experiment – Coffee with Steve
  • The Rising Tyranny of Trudeau – Coffee with Steve

RSS HEqual (John Kimble)

  • Sexist Cancer Research UK defeated & finally admits men to “Race for Life” events
  • BBC claims it’s not “in the public interest” to report on fatal false rape accusation case
  • False rape accusations take yet another life – national media silent
  • After a 20 year cover-up, the BBC finally acknowledges how false rape accusations cause suicides
  • Remembering Dr Peter Jepson – the man who defeated Labour’s sexist all-women shortlists
  • BBC still refuses to report any cases of false rape accusations causing suicides in the UK
  • Labour’s Feminist Love Island superfans mourn their favourite abuser Caroline Flack yet ignore the suicide of male colleague
  • Liberal Democrat support of Layla Moran – politicians seven times more likely to support female perpetrators of domestic violence than to criticise them
  • Feminist MP Layla Moran admits to being the latest female perpetrator of domestic violence in Parliament
  • The Guardian & Julie Bindel lie about the Eleanor de Freitas false rape case yet again

RSS The Conservative Woman

  • A bad day for baby killing, a good day for life
  • Sanctions – who’s harming who?
  • Why is the government getting into bed with Moderna?
  • Betrayed right, left and centre
  • Are we smoothing the path to global warming?
  • Today’s talking point: Should we really involve ourselves in other people’s wars?
  • Now will the Tories find the guts to get rid of Johnson?
  • Notes from the Sticks: Making silage while the sun shines
  • The rainbow warriors of Waitrose  
  • Suffer the little children: Divine grace in every heartbeat

RSS A Voice for Men

  • Shameful star chambers
  • Radical Feminist Demands Chivalry! Wants Men to Help Fight “Transgenderism”
  • American feminists call for a sex strike, again.
  • A Letter to Washington Post Regarding the Amber Heard Op-Ed Fiasco
  • Spelling bee contestant asks the definition of woman
  • Julie Bindel talk cancelled by Nottingham City Council due to “transphobia” – without evidence she blames men’s rights activists
  • Where do all the female bullies go?
  • Hey, ‘Trans’ Men in Women’s Sports: Good Luck, Fellas — Go for the Gold!
  • Resolved: Feminism is evil
  • Lecture 2: The same old gynocentric story

RSS Laughing at Feminists

  • Happiness is being attacked by Julie Bindel
  • Matt Walsh Tries to Laugh at Feminist Comedian Hannah Gadsby! (WARNING: 99% Will Fail)
  • Dominic Frisby: “I’m Gonna Marry Gary”
  • Five obvious lies women tell men about what they find attractive
  • Jeremy’s Razors: The Greatest Commercial Ever
  • The most annoying little bitch on earth meets Greta Thunberg
  • Before you judge a feminist…
  • The Magical Birth Canal
  • A police warning to men
  • Keir Starmer gets a lesson from Jess Phillips on how to be a leader | Spitting Image

RSS Anti-Feminism League

  • ‘Feminism v Facts’ – Diana Davison
  • Gormless Feminists of the Month
  • Campaign for Merit in Business
  • This is what gender feminists look like
  • The Alternative Sexism Project
  • The Whine Club
  • EU aims to ban anti-feminist speech
  • Janet Bloomfield: ‘Where feminism went wrong? Oh, I don’t know. Maybe with that whole men suck and let’s tell young women a giant pack of lies strategy? Just a thought.’
  • Patrick Hayes: ‘The Feminists Trolling the Trolls’
  • Ellamay Russell: ‘Feminists – what a bunch of twerks!’

RSS Karen Woodall

  • Stand By Me: Protecting Children from Abuse after Divorce and Separation
  • IAPAC2022 – Day Two Report
  • IAPAC2022: Learning and Sharing
  • International Academy of Practice with Alienated Children – Conference 2022
  • Non Accidental Psychological Injury: The Social Work Treatment Pathway for Alienated Children
  • Fundraiser Seminar – 26th May 2022 – Notice to Donators
  • Psychoanalytic Understanding and Structural Therapy : The FSC Assessment & Recovery Pathway for Alienated Children
  • Hearing The Voice of the Alienated Child
  • Building Best Practice in Treatment – The International Academy of Practice with Alienated Children
  • The Power of the Rejected Parent to Help and Heal – A Two Hour Online Seminar with Karen Woodall

RSS The Alternative Sexism Project

  • Anti-male sexism in NHS guidance on male sterilisation, female sterilisation, and abortion
  • Gloria De Piero shopped for leaflet expenses
  • Laura Bates’s fiance should say this to her
  • Owen Davies publicly challenges Laura Bates
  • Laura Bates’s apologists – Gormless Women of the Month
  • Laura Bates’s book signing in Hampstead
  • Laura Bates lies AGAIN!!!
  • Why are some men violent? Could it be the same reason some women are?
  • Elena Rybolovlev earned an average of £321,600 per day for 24 years… for being married
  • ‘Gormless Women of the Month’ – the ‘Clean Break’ theatre company

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