Our thanks to Nigel for this. He writes:

“It is a remarkable thing that feminists appear to believe men and boys are some sort of Gods who are impervious to pain, illness, distress, violence and even natural disasters. It leads to all sorts of idiocies. One such is the Nurofen campaign in the UK based upon some sort of gender “Pain Gap” that has to be righted.

Now Nurofen as a brand has a long history of targeting “period pain” etc. directing its advertising specifically at women. If you look closely at the research you actually find that 56% of Women and 49% of men felt their pain was being underestimated. Not a big “gap” at all. However 63% of women felt men’s pain was taken more seriously because of gender discrimination by health professionals. In fact of course the research didn’t bother asking men the same question! Nor did any of it rely on anything other that what respondents “felt” was the case. Nor indeed bothered to ask health professionals.

It is in fact typical of so much, like Mrs. Obama, based on impressions and feelings front loaded with the idea that women “suffer” and this must mean somehow men are just fine. Even though on just about every health indicator, including lifespan, the reverse is true! I suppose the Nurofen campaign is after all just and advertising campaign by an Ad. Agency but its is at about the same level of supposedly serious research.”

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