Eight days ago I posted a blog piece about Nivea – it included my photo of five of their products I had used that day alone – pulling their advertising from GB News. I emailed them, their response (below) is weaselly. In short, they are not on the side of free speech. I shall not buy Nivea products again until and unless they contact me to tell me they’ve reversed their decision and will start advertising on GB News again. I call on others interested in free speech to do likewise.
Dear Mr. Buchanan,
Thank you very much for reaching out to us with your concerns.
We are not boycotting GB News. Like other advertisers being discussed in this situation, some of our adverts are automatically allocated across a wide selection of channels by media-buying algorithms. This means our adverts sometimes appear on channels without our knowledge, which is what happened in this instance. Our normal policy is to analyse new channels or publications for a few months before advertising with them. This gives us the chance to assess whether they are the right channels to provide high quality consumer engagement. In line with this policy, we have paused our advertising with GB News and will review this decision in three months.
We acknowledge your feedback and hope our explanation in relation to our advertising policy offers you some reassurance.
Should you have any further queries at all, we’d be happy to help you. Our Consumer Careline can be reached from Monday to Friday by calling 00800 49 40 1911 or you can visit us at www.NIVEA.co.uk.
Beiersdorf UK & Ireland
Consumer Interaction Team
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