The best thing about this (2:30) short film is not that it’s a genuinely well-crafted and utterly moving tribute to the lengths that fathers will go to for their children. The best thing about this short film is that a bunch of experts and executives at one of the worlds biggest companies, whose bottom line is what will sell more of their beverage, concluded that promoting a father-positive message was the best way to go. Eyes on their ratio of likes and dislikes (67k to 3.2k) as compared to Gilette’s 2019 anti-male car crash (823k to 1.6m) and be happy!
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