An image on the Pretty Little Thing website
Our thanks to Kate for this. The start of the piece on the BBC website:
An advert for fashion retailer Pretty Little Thing which featured women wearing exposing lingerie has been banned for being “offensive”.
The YouTube ad presented the firm’s products in an “overly-sexualised way” and depicted women as sex objects, the Advertising Standards Authority said.
The retailer is one of several online fast fashion companies to have been rapped for their racy marketing.
Pretty Little Thing said it “in no way meant to cause any offence”.
The advert began with a woman looking over her shoulder in a seductive manner wearing black vinyl, high-waisted chaps-style knickers.
It then showed other scantily clad women in seductive or “highly sexualised” poses, including one wearing a transparent mesh bodysuit.
A viewer complained and the regulator agreed, saying the ad was “irresponsible” and likely to cause offence. [J4MB emphasis]
Pretty Little Thing said it “celebrates all women” and promotes body diversity. But the ad, which aired in October last year, must not be shown again.
We predicted it would come to this. All it takes is for one feminist – as here – to claim to be “offended”, then the feminists at the Advertising Standards Authority will ban adverts. Kate writes:
This is absurd. How can adverts for lingerie NOT be highly sexualised? Of course women with faces like a bulldog stung by wasps, and bodies like a sack of coal – feminists, in the main – will be offended by sexy women. And these are the women who decide what is “overly sexualised”, and what depicts women as sex objects? The whole point of lingerie is to turn women into sex objects and give them power over men.
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