Marc Pritchard, Procter & Gamble’s Chief Brand Officer, speaking at a feminist conference (2019 MAKERS conference)

Mike Buchanan is a British men's rights activist (MRA) and anti-feminist. He was the founder and former leader (2013-20) of this party, and handed over the leadership to Elizabeth Hobson in May 2020.

J4MB remains the only party in the English-speaking world which is resolutely anti-feminist and campaigns for the human rights of men and boys on many fronts. Those rights are assaulted by states' actions and inactions in many areas, almost always to privilege women and girls. 20 such areas were explored in the party's 2015 general election manifesto.

Mike was a business executive for 30 years before taking early retirement in 2010. He's written 10 books and is also a publisher. His last three books have been concerned with gender and gender politics, the most recent being Feminism: the ugly truth (2016).

In 2012 Mike launched The Anti-Feminism League and Campaign for Merit in Business. His Wikipedia page was created by a feminist, and remains largely the work of feminists.

Mike is the creator of the website Laughing at Feminists.

He has sole responsibility for organizing future International Conferences on Men's Issues (ICMIs) in Europe and North America, and was a key organizer of the London conferences in 2016, 2018 and the 120-speaker online conference in 2020.