Our thanks to Mike P for this. The end of the piece:
In the wake of the #MeToo movement and the backlash against sexual harassment and abuse, the Society of Independent Brewers (SIBA) is drawing up a new code of practice to outlaw marketing which is considered sexist and offensive. [J4MB: Hmm, considered sexist and offensive by hatchet-faced feminists, as usual?]
The campaign against these beer labels and promotions is being led by Jaega Wise, recently elected as the south east director for SIBA. Miss Wise said: ‘The issue of sexist and discriminatory beer marketing has been raised at board level.
‘Members may wish to consider their current branding and make plans to change any which might be considered inappropriate [J4MB: the adjective of choice for passive-aggressive women, determined to stamp out anything that might be found amusing by men] by consumers.’ [J4MB: Hopefully the members will tell her to take a long walk off a short pier.]
The Campaign for Real Ale’s national executive said it ‘abhorred’ sexism and would take action against members being ‘disrespectful’ because of a person’s gender. [J4MB: Women being disrespectful of men will remain okey-dokey, as always.]
Jaega Wise is the passive-aggressive head brewer at Wild Card Brewery. I invite you to join me in vowing never to drink their beers while she remains head brewer.