Pathetic. I vow to never again buy, or drink, any spirits sold by Diageo. Cue their share price collapse. Extracts:
Johnnie Walker is rolling out a female version of its whisky in the US – Jane Walker.
A limited edition run of its 12-year-old Black Label blended whisky will feature a striding woman on the label rather than the top-hatted man normally associated with the brand.
The brand’s London-based owner, Diageo, the world’s largest spirits company, is hoping the March launch will widen the appeal of the product while celebrating women. [J4MB: For what, precisely?]…
For every bottle of Jane Walker sold, Diageo will donate $1 (72p) to organisations supporting women’s causes. The release, on 1 March, comes a week before International Women’s Day. [J4MB: The company’s donations to organisations supporting men’s causes (homelessness, domestic violence, prostate cancer, false rape allegations…] have been, it’s probably safe to say, £0.00, although the overwhelming majority of the Scotch made by Diageo (as for all Scotch manufacturers) is consumed by men.]