2 thoughts on “William Collins: Unconscious Bias”

1. Is it just me who thinks that no bias – or indeed anything else – can exist when one is ‘unconscious’?
   Surely they mean ‘subconscious’ bias?

   Now I’ve got that irritant out of the way, we can move on.
   I won’t attempt to match Willam’s deconstruction of IAT, since he has already done that so well.
   What I will say is that this has my B.S. antenna waggling like some excited insect.
   It is surely junk science of a par with the grievous ‘recovered memory’ scam of some years ago.
   It exists for the dual purpose of conjuring up money and career status out flimsy bits of nothing allied with that oh so desirable outcome of correct think and guilt provoking victim creation.

   One can only hope it rises without trace….

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2. Oh yes, that reminds me.
   I too could not press the right keys fast enough and failed to complete this risible farce.
   Sorry, I mean scientifically and morally valid measure of my hate towards other groups of racially abstracted and other non binary anthopoid manfestations.

   So there is no choice but to hate MYSELF is there?
   One might almost think that’s what it was designed for.

   But surely not.
   Only a cycle-path would do such a damaging and vindictive thing, yes?

   I suggest the instructions are perhaps not CLEAR enough.
   They should read;
   Unwrap the product and examine it, noting carefully that all the components are present and correct, set aside enough time and a suitable location where you will not be interrupted…..

   … and throw it in the bin where it rightly belongs.

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