A renewed call for Vera Baird’s resignation. The ideologically-driven poster campaign cost taxpayers £15,729.

We recently publicly called for the resignation of Vera Baird QC, Police and Crime Commissioner for Northumbria. The letter we sent her is here.

One element in our call for her resignation was a campaign with posters featuring misleading claims about domestic violence and rape, which had been posted on Metro trains and buses in Newcastle. A member of the public complained to the Advertising Standards Authority that the posters failed to meet the ASA requirement that advertisements be ‘legal, decent, honest and truthful’ – and the complaint was upheld. The poster campaign was dropped as a result.

Following our FoI request sent to Vera Baird’s office, the cost to taxpayers of the ideologically-driven campaign has been revealed as £15,729 – here.

In the FoI response, it was claimed that no costs were incurred in designing the posters, nor were there any other up-front costs. Yeah, right…

We renew our call for Vera Baird’s resignation.

About Mike Buchanan

I'm a men's human rights advocate, writer, and publisher. My primary focus is leading the political party I launched in 2013, Justice for Men & Boys (and the women who love them). I still work actively on two campaigns I launched in early 2012, Campaign for Merit in Business and the Anti-Feminism League. In 2014 I launched The Alternative Sexism Project, aiming to raise public understanding that the sexism faced by men and boys has far more grievous consequences than the sexism faced by women and girls.
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