Social engineering programme at Jaguar Land Rover

Some years ago I owned a Jaguar, and I imagine the vast majority of buyers of Jaguars and Land Rovers are men. They should be aware that when they buy one of these cars, they’ll be financing a social engineering programme at Jaguar Land Rover (JLR), which is making £3,000 sponsorships available to women only. The women they’re looking for don’t need to be studying engineering, or have the slightest interest in cars or car manufacturing.

It’s known the vast majority of female engineers who have children leave the profession, never to return. The JLR website states that almost half of female engineering students don’t take up careers in engineering or technology-related careers. The conclusion the government and companies like JLR draw is the obvious one:

We need more female engineers regardless of the cost to taxpayers, to the company, or to men who’ll be denied careers in engineering, although unemployment is a major driver of male suicide, and suicide is the #1 cause of death of young men.

Yes, that makes perfect sense.

About Mike Buchanan

I'm a men's human rights advocate, writer, and publisher. My primary focus is leading the political party I launched in 2013, Justice for Men & Boys (and the women who love them). I still work actively on two campaigns I launched in early 2012, Campaign for Merit in Business and the Anti-Feminism League. In 2014 I launched The Alternative Sexism Project, aiming to raise public understanding that the sexism faced by men and boys has far more grievous consequences than the sexism faced by women and girls.
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  • it is quite amazing that governments of countries with debt levels approaching 100% of GDP are engaging in this type of activities. Not only are they against common sense and logic,but they are a luxury our indebted countries can no longer afford in any case. And these type of preferential treatment to less talented engineers (women) should not happen even if we weren’t up to neck in debt,let alone when we are. Complete ineffective shambles of a free market. Someone ought to be held responsible for wasting the state finances on counterproductive projects !

    • Thanks. My understanding is the money is coming from JLR not the taxpayer, though of course the taxpayer funds crazy initiatives such as the £20,000+ pa additional grants for female postgrad engineering students at Brunel Uni. And the taxpayer funds a huge amount of preferencing of women over men in the education system, and in many other fields.

  • As a previous Owner of a few of their products, they can consider me such no longer.

    We need to keep a list online of all company’s who entertain this type of blatant discrimination or in any way promote it, so other men can boycott them.

  • Wasn’t Land Rover/Jaguar in dire financial condition a couple years ago? I was there at the time, sticking dashboards together with double sided tape (British Engineering is The Greatest!) and, I thought to myself, what this company needs to do is make hundreds of blokes redundant, get bought by Tata motors then start throwing all that nice Indian money at women who try to get them to be engineers instead of what-ever-it-is they are naturally inclined to do. A brilliant plan… I’m glad they’re doing it. It’s fool proof.

    • Double sided tape? You couldn’t make it up. I’ve never felt more patriotic.

  • Being middle aged myself, though with no plans to do any long swims, I can recall many such programmes from the late 1970s when my mates were seeking apprenticeships. So over decades in my home industrial conurbation in the North there appear to have been loads reported in the local press. As far as I can tell all must have been failures in the engineering and other productive industries. So I’m inclined to believe it’s a PR stunt of some sort with no hope of much success. However it does appear to be direct discrimination based on sex which is illegal in England outside the specific case of all women short lists for political parties. I expect there not to be anyone with money enough to challenge it. But I do like Peter Parkers idea of this site collating evidence of such cases of direct discrimination.