Sweden forces girls n’ guns, boys n’ dolls ads

A depressing piece from December 2012, denial of children’s gender-typical differences:


Ever more evidence from neuroscience tells us that most people are born with gender-typical brains, but left-wing social engineers are immune to reason. From the article:

Four years ago, the franchise holder for Toys R’ Us and BR Toys, Top Toy, was demonized by Sweden’s advertising standards watchdog for the ‘sin’ of gender stereotyping in its Christmas catalog, which was guilty of displaying boys with guns and girls with dolls in its ads. Today, the toy franchise that spans from Scandinavia to Northern Europe is conditioned to see things the government agency’s way. Top Toy’s Jan Nyberg told Swedish news agency Tidningarnas Telegrambyra that her company was given ‘training and guidance’ from the advertising watchdog group about the way the retailer is to steer clear of gender stereotyping in its ads.

‘With the new gender thinking, there is nothing that is right or wrong,’ reported Nyberg. ‘It’s not a boy or a girl thing, it’s a toy for children.’ Needless to say, the Christmas catalog of Toys R’ Us’ Swedish offshoot has cleaned up its act since 2008 and averted condemnation by ridding its content of gender stereotyping. This year’s converted issue now dons a boy caressing a doll and a girl wielding a toy assault rifle.

About Mike Buchanan

I'm a men's human rights advocate, writer, and publisher. My primary focus is leading the political party I launched in 2013, Justice for Men & Boys (and the women who love them). I still work actively on two campaigns I launched in early 2012, Campaign for Merit in Business and the Anti-Feminism League. In 2014 I launched The Alternative Sexism Project, aiming to raise public understanding that the sexism faced by men and boys has far more grievous consequences than the sexism faced by women and girls.
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  • Loved this. Wish it would happen here. Such nonsense exposed to ordinary families would weaken the credibility of feminists.