Ferrero: STOP Making SEXIST Kinder Eggs!

Another one for the ‘you couldn’t make this s*** up!’ file. I’m about to put it on our website and I invite you to place comments there. This morning I received an email from ‘’ which started off promisingly:

Mike – There’s a new petition taking off on, and we think you might be interested in signing it.

Then I read the following, with mounting disbelief. A petition has been launched by a London-based ray of sunshine, Jessica Holland. She writes:

For some utterly bizarre reason, the marketing people behind the beloved children’s treat “Kinder Egg” have decided to take us back to 1955 with their new gender stereotyped campaign.

Apparently, children must choose between the pink fashion dolls choice or the blue sprinty ranges.

As a child, I adored the Kinder “Surprise” range, the whole joy being the surprise of the toy inside. Now that element seems to have been denied to our young generation, and they will only get a suitably gender stereotyped toy.

In terms of reinforcing outdated and indeed dangerous stereotypes in young children, this is an appalling step backwards! We really need to get this range off our shelves as soon as possible, and allow children the joy of a being able to play with one of the few truly gender neutral toys out there.

There is no doubt this is shocking sexism, and both dangerous and stifling to children’s development.

We need to promote equality in the next generation, not put young people into boxes which define their future opportunities and potential.

Please Kinder, stop this outrageous campaign at once and give children back their surprise.

A link to the petition is below. It will doubtless shortly meet its target of 5,000 signatures. I’m thinking of signing it myself, just so I can then leave a comment thanking Ms Holland for being the genius behind a petition which proves yet again that gender feminists are whiny and pathetic.

About Mike Buchanan

I'm a men's human rights advocate, writer, and publisher. My primary focus is leading the political party I launched in 2013, Justice for Men & Boys (and the women who love them). I still work actively on two campaigns I launched in early 2012, Campaign for Merit in Business and the Anti-Feminism League. In 2014 I launched The Alternative Sexism Project, aiming to raise public understanding that the sexism faced by men and boys has far more grievous consequences than the sexism faced by women and girls.
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  • I’m not sure what will do with the petition but the petitions on DIRECT.GOV.UK require at least 100,000 signatures in order to be discussed in parliament.

    I personally do not think that anything will come of this on account of the fact that Ferrero wouldn’t have started making them if they didn’t think they could sell them in the first place. However I would also like to thank ms Holland, for educating me about the true ways of commerce. I always thought it worked on supply and demand, how wrong was I? I now know it works through a process of regimented sexism and it clearly must be stopped!

    • Thanks. I’ve emailed Ferrero pointing them to our links and showing our support for their estimable blue and pink eggs.

      • What I don’t understand is, if feminists don’t like them, why not just buy the blue ones? I assume it’s only the pink ones they have an issue with?

      • They have a problem with ANYTHING that suggests boys may be different to girls, or men different to women. What a miserable unisex dystopia these miserable whiny women are striving for.