Another one for the ‘you couldn’t make this s*** up!’ file. I’m about to put it on our website http://thealternativesexismproject.wordpress.com and I invite you to place comments there. This morning I received an email from ‘Change.org’ which started off promisingly:
Mike – There’s a new petition taking off on Change.org, and we think you might be interested in signing it.
Then I read the following, with mounting disbelief. A petition has been launched by a London-based ray of sunshine, Jessica Holland. She writes:
For some utterly bizarre reason, the marketing people behind the beloved children’s treat “Kinder Egg” have decided to take us back to 1955 with their new gender stereotyped campaign.
Apparently, children must choose between the pink fashion dolls choice or the blue sprinty ranges.
As a child, I adored the Kinder “Surprise” range, the whole joy being the surprise of the toy inside. Now that element seems to have been denied to our young generation, and they will only get a suitably gender stereotyped toy.
In terms of reinforcing outdated and indeed dangerous stereotypes in young children, this is an appalling step backwards! We really need to get this range off our shelves as soon as possible, and allow children the joy of a being able to play with one of the few truly gender neutral toys out there.
There is no doubt this is shocking sexism, and both dangerous and stifling to children’s development.
We need to promote equality in the next generation, not put young people into boxes which define their future opportunities and potential.
Please Kinder, stop this outrageous campaign at once and give children back their surprise.
A link to the petition is below. It will doubtless shortly meet its target of 5,000 signatures. I’m thinking of signing it myself, just so I can then leave a comment thanking Ms Holland for being the genius behind a petition which proves yet again that gender feminists are whiny and pathetic.