Dettol apologises after ‘toxic men’ advert sparks backlash in China

An interesting piece in The Guardian. The start of the piece:

The British hygiene brand Dettol has apologised after an advertisement released in China, which it said was intended to criticise “toxic men”, was widely condemned on social media as offensive to women.

The five-minute advert for a multipurpose disinfectant, released across many online platforms at the end of May, features a man comparing his girlfriend with his former partner. Learning that his former girlfriend previously lived with someone else, the man likens their relationship to a “secondhand service”. He then tells his friends that he intends to find a “clean and untouched” woman for whom he can be the first sexual partner.

“I may not be a virgin, but my future wife has to be,” he says, adding: “Luckily, I met her now, she’s clean and hasn’t been contaminated by other men.”

The micro drama ends with his new girlfriend finding out about his statements, calling out his misogyny and breaking up with him. As she throws his socks into a washing machine, a voiceover says: “A toxic man is just like these germs – you need Dettol to eliminate them completely to feel at ease.”

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Elizabeth Hobson on Sugar Daddies, BBC Radio Kent (2019). File #331 of 800+ files on the J4MB YouTube channel.

Today’s video is here (8:16).

Over a period of more than two years we’re posting links to one video daily from the J4MB YouTube channel. The channel includes our media appearances since 2012, 300+ videos of talks and other materials from the International Conferences on Men’s Issues (2014 – ) and other men’s issues conferences we’ve been involved with, and so much more. The individual conference playlists are here.

Our website Campaign for Merit in Business was created in the light of the considerable evidence of a causal link between increasing gender diversity on boards and corporate financial decline. Mike Buchanan, Steve Moxon and Dr Catherine Hakim (the originator of Preference Theory) presented evidence to House of Commons and House of Lords inquiries in 2012, the video of their House of Commons evidence session is here (56:50).

Finally, we run the award-winning website Laughing at Feminists. The related comedy channel (170+ videos) is here. Remember, it’s more than important to laugh at feminists, it’s a civic duty.  

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Nigel Farage: “How the political class betrayed Brexit – and Britain.”

My thanks to Andy AntiFeminist for so ably looking after the website while I’ve taken a break. I’ve now taken over the reins again and am pleased to link to Nigel Farage’s new Substack piece.

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Elizabeth Hobson’s talk at Cambridge University, “The History of Feminism” (2019). Video #321 of 800+ videos on the J4MB YouTube channel.

Today’s video is here (45:18).

Over a period of more than two years we’re posting links to one video daily from the J4MB YouTube channel. The channel includes our media appearances since 2012, 300+ videos of talks and other materials from the International Conferences on Men’s Issues (2014 – ) and other men’s issues conferences we’ve been involved with, and so much more. The individual conference playlists are here.

Our website Campaign for Merit in Business was created in the light of the considerable evidence of a causal link between increasing gender diversity on boards and corporate financial decline. Mike Buchanan, Steve Moxon and Dr Catherine Hakim (the originator of Preference Theory) presented evidence to House of Commons and House of Lords inquiries in 2012, the video of their House of Commons evidence session is here (56:50).

Finally, we run the award-winning website Laughing at Feminists. The related comedy channel (170+ videos) is here. Remember, it’s more than important to laugh at feminists, it’s a civic duty.  

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If you’d like email notifications of our new blog pieces, please enter your email address in the box near the top of the right-hand column and click ‘Subscribe’.

We shall shortly be posting this piece on our X channel.