Our thanks to Gerry for this (video, 30:31). He writes:
“Women hate men. We know that already. They keep thinking up new words. But ever fewer men are listening.”
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Justice for Men & Boys 
For decades now various Economics Depts. nationally and internationally have run “time use surveys” . For at least 20 years these have shown “total work” at much the same for both sexes in “western” countries (unsurprisingly men doing more in Scandinavian countries). This despite continued attempts to extend what can be called “unpaid work” for women (a good example is “knitting” perhaps once work in terms of I had hand knitted jumpers and socks in the 1960s but now an expensive hobby of middleclass women). Being longitudinal these TUS continually produced this result of equal time doing “work” (paid or unpaid). This obviously continuously contradicts feminist ideology. With the result “feminist economists” started to talk about “emotional work”. This of course had the problem of measurement, being nebulous and often happening during leisure or home work time, it couldn’t be measured. Which of course didn’t stop feminists speculating about it and asserting imaginary time spent on this. Of course not trying to find any “emotional work” done by men. It looks like “mankeeping” is the latest incarnation of this attempt to create a “gender gap” where there isn’t one.
Riding on the back of the huge increase in interest in “mental health” following the Pandemic it has popped into feminist psychobabble.
Now there can be some credibility to the economic version, after all the female doing “work” at home rather than the man working for a job has much more time to organise social engagements, birthday cards etc. So maybe they do some of this activity (but difficult to measure because these are done while doing something else) But as this incarnation “mankeeping” appears as a “burden” on women’s “mental health”, though its still ill defined what the activities are. At my first hearing of this, early this year, it struck me how much a negation of human relationships it is. Surely anyone in a relationship would want to help their partner? Otherwise why share their life?
In a way the Sha’ Carri Richardson story shows this with her partner clearly believing (sadly against research) he can hep and support her through her emotional and mental health issues (by absorbing her anger). And of course being the stoical “safe space” for female histrionics is one of the usual “Emotional work” for boyfriends, partners and husbands. But of course “feminist research” simply ignores men as if they are marionettes of wood.
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