Beer writer Melissa Cole is backing calls to put an end to sexist beer marketing. She claims that at one industry event in her 20-year career [J4MB: That’s damned nearly twice daily…] a man grabbed her breast. Even if true – which we doubt – does it give her the right to dictate to breweries how they name their beers? Of course not.
Miserable women are turning beer sour. Is nothing sacred? An extract:
Pictures of scantily-clad women and risqué names have long been used as a ploy by savvy brewers to entice punters to buy their beer.
But times have changed, bringing with it a backlash against the likes of ales called Top Totty and Dizzy Blonde.
It’s a row that has been brewing since at least 2012, when the former was removed from the bar at the House of Commons amid complaints.
Five years on, the battle against misogynist marketing is still being fought – as recently as October, an Irish brewery came under fire for its tagline “Dublin Blonde goes down easy”.
I happen to live near a public house in Bedford, which serves very good real ales. I don’t go in there any more because the landlady and one of the barmaids are two of the most miserable women it’s ever been my misfortune to encounter. The place would surely have many more customers if they left.
Justice for Men & Boys 
If that’s one of the most “horrific” events to happen in 20 years she’s doing well I think…
But is it as “horrific” as women trying to force their way into into All and Any male spaces out of childish resentment because they envy men?
I’d be interested to see what proportion of female pub customers regularly ordered pints of bitter – though I’m a Babycham man myself ‘tha knows…’
However, I am not unsympathetic to Melissa’s life problems as it happens. One of the more obvious ones could best be addressed by her giving up beer I opine.
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Melissa’s oddly crooked eyebrow?
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Ah Yes, that…
I infer it’s probably intended to convey a questioning, challenging and potentially combative approach to the patriarchal hegemony, that’s at its absolute worst when oppressing women down the local, using the deadly weapon of a brewed potation.
“Ya all lookin’ at one tough cookie of a Gal here dude, so think hard ‘afore a’goin’ fer y’ shootin’ irons”, may be the message here.
Or as Clint Eastwood might say,
“You feelin’ lucky punk…?”
Personally – in a dark alley situation – I feel a sumo barge might be easily her most effective bet…
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The more spiteful, vindictive women like Melissa Cole try to suppress male sexuality, the more it will find alternative outlets. No doubt they’re just trying to punish men for finding other women more attractive than them, and other women for being more attractive. Sorry Melissa, I’m sure it’s hard being ignored by the opposite sex. You can put lipstick on a pig and spend a small fortune on its hair and eyebrows, but it’s still a pig. Not even beer goggles will change that, as you’d know from hanging around half-pissed men in pubs for 20 years. Someone should name a beer after you – Snowflake bitter.
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We need to start a “punish whining feminists” campaign.
The hashtag should be #AnnoyFeministsTwice – unless someone can think of a more catchy one?
Every time feminists campaign to have something banned, the response should be to create TWICE AS MUCH in response.
If they moan about darts girls, double the girls.
If they moan about sexist beer names, double the number of such beer names.
Caving in to them rewards their success. We need to dis-incentivise their complaining
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