Our thanks to Bryan for a lengthy but interesting piece, not without some flaws. An early extract:
In an age where newspaper circulation is down and alternative media influence is up, newspapers need to maintain a business model which is realistic and profitable, while retaining their dwindling relevancy. They achieve this mostly through advertising – and they are increasingly desperate to increase their online advertising revenue as hard copy sales take a hit. Companies pay newspapers to advertise their products so as to reach their target demographic. Interestingly, many people fail to realise that most companies’ preferred target demographic is women.
Worldwide, 80% of all purchases are made by women. Let that fact sink in for a moment. Men may make more money than women, by working longer hours, engaged in more dangerous careers and entering professions which are more difficult but pay better, such as engineering – but women still spend more money that men do. If you want to sell your product, even if that product is aimed at men, you also target women, as they usually control the purse strings in relationships and the family unit. So when advertisers want to sell something, they know their best chance of capitalising their return on advertising investment (ROI), is to reach out to the main decision maker in financial matters, which is usually women.
So, in their desperate quest to maintain profit margins, newspapers need to deliver the female demographic to potential advertisers. Doing so gives good ROI to the advertisers and makes strong business sense to the publisher.
So how do newspapers deliver the female demographic to their advertisers? The answer is ruthless manipulation, for which longterm exposure is damaging to women, men, and society as a whole. Before explaining how this manipulation works, there are some facts which need to be stated.
Justice for Men & Boys 
This is one of my posts on Reddit.
Just an observation.
I’m more or less retired. I have investments to manage, and write books, but the rest of my time is my own. To make the most of this and get out of the house, I go for drives several days a week. Whilst doing this, I have got into the habit of seeing who is driving expensive motors in my direction. You know, large SUVs; BMWs; Mercedes; and expensive sports cars.
The breakdown is roughly as follows.
Elderly men: 25%. Others: 25% Blonde women: 50%
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‘The breakdown is roughly as follows. Elderly men: 25%. Others: 25% Blonde women: 50%‘
That has been my impression too and I often remark on it when driving with my wife. I’ve also noticed that much of the really inconsiderate, not to say reckless, driving is done by acid faced ‘blondes’.
‘I’m more or less retired. I have investments to manage, and write books … ‘
Is your Christian name Geoffrey and have you served time at Her Majesty’s pleasure?
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Lol! Good joke.
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Thank you.
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Note to moderator: Thank you for correcting my misspelling.
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As much of the advertising relies on manufacturing a sense in which one’s life is incomplete or lacking without the item advertised, it is no surprise to find women top the charts in all the illnesses of “afluenza”. Men it seems aren’t nearly so vain nor believe themselves short of human value without this season’s cushions.
I do think much of the supposed female epidemic of anxiety, stress and depression has to do with this manufacturing of unease by the advertising industry. It is interesting that those few adverts directed at men are frequently with pretty ordinary looking guys. While those directed at women are generally full of beautiful women (and men). In a sense those feminists that highlight this are right, but the culprit isn’t nearly as exotic as “patriarchy” its just companies have found it immensely profitable to mine the rich seam of female vanity, simple really. There are of course few feminists willing to highlight this as it implies women should give up their addictions to “stuff” of all sorts.
The slight hitch with all this is of course that solely concentrating on consumers fuels debt, if no one is bothering with production (you know the stuff the boring men do).
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“The first fact was already included above, in that 80% of purchases are made by women.
Secondly, women hold a disproportionate amount of wealth compared to what they earn. In the US for example. women own 60% of the wealth, yet earn only 40% of it through salaried or self-employment.
“By 2020, one report states that women worldwide will spend the equivalent of 28 Trillion US dollars, yet earn only 18 Trillion of that themselves. One can easily speculate where the shortfall of 10 Trillion is coming from.”
The next time you are invited onto the radio to be interviewed, please quote a few statistics like this, with the relevant mainstream sources to back them up; I’ve never heard the noise a feminist’s head makes when it explodes on the airwaves before.
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If only women were not so manipulative..
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I was struck by the rather obvious irony of this little piece. First of all taking up the theme of “needing more male allies” what after 25 years of a special organisation funded by the EU to get women into work they still need male help? And the second point just watching the VT itself, two men actually doing the work on the motorcycles, could the lady not find a female willing to get oily? By “male allies” it appears they mean men to beaver away doing the work.
http://www.bbc.co.uk/news/av/uk-wales-42241916/equality-at-work-more-male-allies-needed-says-boss
Perhaps a bit unfair on the “boss” who does look like she gets stuck in. But I think women like her probably need to get used to the idea that they are just unusual rather than spending time effort and money failing to persuade women to leave their favoured office/shop/school buildings.
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