Flex Fitness gym (Dudley) charged £15.00 pcm for women, £25.00 pcm for men. Nine hours after complaints from MRAs, both men and women charged £25.00 pcm.

Our thanks to Isaac T Quill for notifying us of this.

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10 thoughts on “Flex Fitness gym (Dudley) charged £15.00 pcm for women, £25.00 pcm for men. Nine hours after complaints from MRAs, both men and women charged £25.00 pcm.

  1. Good. This sort of gender based pricing is illegal under the Equality Act. As with insurance, Pension Age and so on. Of course women will take advantage of such stuff but its important to show “Equality means Equality” as constantly as possible.

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    • Surely it’s not illegal when it comes to insurance premiums? If that’s the case, then it’s an example of how the equality act is bad for business. They have actuaries calculating premiums based on risk. If a demographic is truly lower risk, then companies should be able to set different premiums taking that into consideration.

      The pension age being lower for women is laughable considering women live longer, too.

      The message to me is ‘Women wanted equality, so here it is’.

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      • Mike, I notice that Rio’s health spa in Kentish Town charges single men more than single women. Is there, by any chance, an exemption from equal pricing in certain circumstances. I ask, because Rio’s are a very popular venue, and I wonder why somebody hasn’t forced them to change by now.

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  2. I don’t have a personal issue with any business having their own business strategy that involves trying to encourage more women through the doors. I understand what they’re trying to do. But why should women benefit from this when it’s illegal to give male only discounts?

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      • Yes, I know. And they should be abiding by the law. I’m just saying I’d be happier if there were none of these laws and businesses were able to give discounts to men or women and have male or female only policies. Let’s face it, equality legislation has caused no end of bother for businesses.

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      • The purpose of the legislation was to privilege women yet further e.g. enabling ‘positive action’ – positive discrimination in all but name – for ‘protected characteristics’ including gender. In practise, of course, only women used the legislation for personal gain, men being disinclined to, having an instinct for ‘fair play’. So women manipulate, men are disadvantaged. Same old, same old… but there are a few few areas where the legislation has taken away women’s privileges – if men can be bothered to put pressure on businesses, anyway.

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