The award-winning director Anthony J Corniche III was filming at our meeting in Speakers’ Corner today, and during a break showed me a photo he’d taken on the London Underground this morning:
Not being familiar with the word “shapewear”, I checked it on Wikipedia, their entry starts with this:
A foundation garment (also known as shapewear or shaping underwear) is an undergarment designed to impermanently alter the wearer’s body shape, to achieve what some view as a more fashionable figure. The function of a foundation garment is not to enhance a bodily feature (as would, for example, a padded bra) but to make it look more presentable. [J4MB: “More presentable” is Wiki-speak for “less fat”.]
The advert was designed for Heist Studios, a seller of such garments, here. The full text of the poster is this:
Shapewear is anti-feminist, right?
We make it, so we hear this a lot.
From clothes to makeup, don’t we all have the right to make our own choices?
Tell us what you think.
#HeistTalk @heiststudios
Mr Corniche pointed out the young are attracted to things that are counter-cultural. Can we look forward to more young women openly advertising their anti-feminism? We do hope so.
Our YouTube channel is here.
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