Adverts which encourage gender stereotypes like women cleaning up after their family, or men failing to do housework, face being banned under strict new watchdog rules.
Following a year-long inquiry the Advertising Standards Authority (ASA) has developed a set of tougher standards on adverts which portray “potentially harmful” gender stereotypes.
From next year the new rules, which will now be finalised by the Committee of Advertising Practice, will be used to ban inappropriate adverts.
What a weasel word ‘inappropriate’ is, used by PC people – and feminists in particular – to ‘tone police’ others, and shame them into thinking and communicating ‘correctly’. Another extract from the piece:
The new standards will not ban all stereotypes, such as women cleaning or men doing DIY jobs.
But adverts that depict scenarios such as a woman having sole responsibility for cleaning up her family’s mess or a man trying and failing to do simple parental or household tasks are likely to be banned, it said.
So how would that work in practice? Maybe a woman using a cleaning product could say cheerily, “Although I’m using Shake n Vac to put the freshness back into my carpets, I don’t have sole responsibility for cleaning up the family’s mess!” The original advert for Shake n Vac (1980) – here (30 seconds) – would no longer be tolerated by the Thought Police.
The short comments section following the Telegraph piece is worth catching. James Foxton writes:
Isn’t it about time for a common sense revolution? It feels like we’ve let these extremist lefty lunatics hold our society hostage for way too long. It was funny at first, but now they are making it borderline illegal to just let women be women and men be men. No, it turns out I’m not a proper member of society until I’ve undergone a gender-switching operation whilst sexually identifying as a lesbian aardvark from Jupiter.
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